Your question is Research Unfamiliar Market. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
How would you approach researching a market segment you are unfamiliar with?
Keep your answer focused on how you would learn the segment, validate assumptions, and turn insights into product decisions. You may clarify the research methods, data sources, and how you would know when you have enough confidence to proceed.