Your question is Using Research to Change Direction. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Tell me about a time you used consumer insights or user research to change your product direction at SoFi.
Describe the product context, the user insight that challenged the original plan, and how you validated the finding. Explain the decision you made, the trade-offs involved, how you aligned stakeholders, and what measurable outcome followed. Use a specific example and distinguish your individual contribution from the broader team’s work.