Your question is Research for Gaming Product Decisions. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Arcadia Games is a mid-sized mobile and cross-platform game publisher with 25M monthly active players across casual and mid-core titles. The company has strong acquisition performance, but several recent feature launches underperformed because teams relied on analytics and competitor benchmarking more than direct player research.
You are interviewing for a PM role supporting Arcadia's live gaming portfolio. The hiring manager wants to understand what research experience you have that is most relevant to gaming products and how you would apply it to real product decisions. One of Arcadia's flagship multiplayer games has healthy top-of-funnel growth, but Day 30 retention has declined from 18% to 14% over two quarters. Qualitative feedback is mixed: some players say progression feels repetitive, while others say social features are hard to discover. Leadership needs a PM who can translate research into clear product priorities.
Your task is to describe the research approaches you would use, what you would learn from them, and how that research would influence roadmap decisions for a gaming product.