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Represent Product to Key Customers

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Your question is Represent Product to Key Customers. Take a moment with it on the right.

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Problem

Scenario

You are a PM for a complex enterprise software product and are expected to speak with strategic customers and represent the product at industry events. Different audiences care about different things, from technical depth to business outcomes, and you need a clear way to present the product.

Question

How do you represent your product in front of key customers and at industry events?