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Repeat Purchase Rate SQL
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Repeat Purchase Rate SQL

MediumSQL · PostgreSQL

Problem

Write a SQL query to calculate the repeat purchase rate of customers within Sephora's Beauty Insider loyalty program over a six-month period.

Use the period from January 1, 2025 through June 30, 2025. Include completed purchases made by enrolled Beauty Insider members only.

Output

  1. Return one row with purchasing_customers, repeat_customers, and repeat_purchase_rate_percent.
  2. Define repeat customers as members with at least two qualifying purchases.
  3. Return the rate as a percentage rounded to two decimal places.

Schema

beauty_insider_members
ColumnTypeDescription
member_idPKINTUnique Beauty Insider member identifier
emailVARCHAR(255)Member email address
joined_atDATEDate the member joined Beauty Insider
purchases
ColumnTypeDescription
purchase_idPKINTUnique purchase identifier
member_idINTBeauty Insider member associated with the purchase
purchased_atDATEPurchase date
purchase_statusVARCHAR(30)Purchase lifecycle status
Tablesbeauty_insider_memberspurchases
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Your question is Repeat Purchase Rate SQL. Start with the requirements and the two tables in the Question tab.

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