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Renew Underutilized Software Account

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Your question is Renew Underutilized Software Account. Take a moment with it on the right.

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Problem

Scenario

You are approaching a renewal for an enterprise account that has consistently under-utilized the software it purchased. You need to protect the renewal while being credible about realized value, adoption gaps, and what should change in the next term.

Question

How would you approach a renewal cycle for an account that has historically been under-utilizing their purchased software assets?