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Regression Forecast for Campaign Impact

HardStatistics & Probability00:00
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Your question is Regression Forecast for Campaign Impact. Take a moment with it on the right.

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Problem

Scenario

You are reviewing a paid campaign that ran for 8 weeks. Weekly sign-ups were already trending up before launch, and you want to estimate how much of the post-launch lift is explained by the campaign versus the existing trend.

Question

How would you use a simple regression or forecasting model to estimate campaign impact?