Your question is Regression for Churn Prediction. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are analyzing customer churn for an Elsevier subscription product. You have customer-level data with usage, support, and contract variables, and you want to build a regression model that predicts whether a customer will churn.
How would you use regression analysis to predict customer churn?