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Regression Drivers of Conversion

HardStatistics & Probability00:00
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Problem

Scenario

You are looking at conversion through a signup funnel and want to separate signal from confounding. Several user attributes and product exposures move together, so raw correlations are not enough.

Question

How would you use a simple regression to understand what drives conversion?

What This Tests

  • Choosing regression for a binary conversion outcome
  • Interpreting coefficients and odds ratios
  • Separating raw correlation from conditional association
  • Explaining why regression alone does not prove causality