Your question is Reducing Bias in Consumer Research. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are designing and fielding consumer research for an insurance audience. The team wants a result that reflects the market, not just the easiest people to reach or the loudest respondents.
What steps do you take to reduce bias when designing and fielding consumer research?