Your question is Reduce Customer Churn Project Approach. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Describe how you would approach a project to reduce customer churn. Explain how you would define and measure churn, identify the highest-risk customer segments and behavioral drivers, and distinguish correlation from likely causes. Describe the data you would request, analyses or experiments you would run, interventions you would prioritize, and leading, lagging, and guardrail metrics you would use to evaluate impact.