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Recover After a Failed Pilot

MediumSales & Customer00:00
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Your question is Recover After a Failed Pilot. Take a moment with it on the right.

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Problem

Scenario

You are late in a district sales cycle for an assessment and practice solution, and the customer just finished a pilot using Renaissance Star Assessments and Freckle. Your champion, the Director of Curriculum, expected stronger teacher adoption and clearer evidence of student growth before bringing a recommendation to the Assistant Superintendent. Instead, several principals are saying the rollout created extra work, and the district's assessment coordinator is questioning whether the implementation matched what was promised. The incumbent vendor is using the disappointment to argue that switching platforms would be too risky.

Question

How would you handle this situation with the customer, and how would you decide whether to recover the deal, reset expectations, or walk away? What would you say to rebuild trust while still protecting forecast accuracy?