Your question is Re-engage Dormant Apple Cash Users. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're advising a digital wallet team that has a large base of tenured users who adopted the product in the past but have gone inactive. Leadership wants a practical strategy to bring back people who have not used the service in six months, without creating spammy messaging or low-quality incentive spend.
How would you design a campaign to re-engage tenured Apple Cash users who haven't used the product in six months?