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Ranking Test for App Discovery

MediumA/B Testing & Experimentation00:00
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Your question is Ranking Test for App Discovery. Take a moment with it on the right.

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Problem

Scenario

You work on an app marketplace team and have built a new ranking algorithm for the store's search and recommendation surfaces. You want to understand whether the new ranking improves app discovery and installs without hurting downstream user experience or marketplace health.

Question

How would you set up an A/B test to evaluate the new ranking algorithm, and what metrics would you track to decide whether to launch it?