Your question is Quarterly Lead Generation Growth Plan. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are supporting a marketing team that has been asked to grow pipeline creation quickly. Leadership wants a practical plan for increasing top of funnel performance within one quarter, while staying focused on lead quality and efficient spend.
If tasked with increasing lead generation by 20% in a quarter, what steps would you take?