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Quantitative vs Qualitative Research

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Your question is Quantitative vs Qualitative Research. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Scenario

You're working on a product team and need to choose the right research approach for a decision. Some questions are about scale and patterns, while others are about motivations and unmet needs. You are asked to explain how you think about the difference.

Question

Explain the difference between quantitative and qualitative research methods.