Your question is Prospecting Approach at Butler/Till. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Tell me about your approach to prospecting in the context of Butler/Till's client base and market.
Explain how you would define and prioritize ideal accounts, research their business and marketing challenges, select relevant stakeholders, and choose outreach channels. Include how you would tailor messaging for Butler/Till’s media strategy, activation, analytics, and related client needs, qualify early interest, and measure whether your prospecting is working.
