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Prioritizing Incoming Impressions

HardMetrics00:00
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Your question is Prioritizing Incoming Impressions. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Tell me how you would prioritize an impression coming into an ad server, and how you would evaluate it using metrics like price and fill rate.