Company Context
Notely is a B2B collaboration SaaS product used by 25,000 small and mid-sized teams for meeting notes, lightweight project tracking, and shared documentation. The company has strong top-of-funnel growth, but expansion revenue and retention have started to flatten as competitors add more workflow automation features.
Problem
The VP of Product asks you a simple but important question: How do you decide which user pain points matter most? Recent research surfaced many complaints, but the team cannot address all of them this quarter.
Current signals include:
- 18% of new workspaces fail to create a second collaborative document within 14 days
- 32% of churned admins cited “hard to keep information organized” in exit surveys
- Power users request advanced permissions and integrations, but only 12% of accounts use current admin controls weekly
- Customer support tickets about search quality increased 40% quarter-over-quarter
- Mobile users rate the app 3.8/5 versus 4.4/5 on web, but mobile accounts generate only 15% of revenue
Engineering can support only one major initiative and one smaller improvement in the next 12 weeks.
Deliverables
- Explain how you would determine which user pain points deserve the highest priority.
- Identify the user segments you would focus on first and why.
- Propose a prioritization approach that combines qualitative and quantitative evidence.
- Recommend which pain point Notely should address in the next quarter, and what should wait.
- Define how you would measure whether your prioritization decision was correct.
Constraints
- 12-week delivery window
- One major cross-functional squad available
- Limited analytics instrumentation on mobile behavior
- Leadership wants visible business impact within 2 quarters
- Cannot run more than 3 user research studies before roadmap lock
