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Prioritize the Right Problem

MediumProduct Sense00:00
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Your question is Prioritize the Right Problem. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Scenario

You are leading a product team on a B2B SaaS workflow tool. Different customers, sales, and support keep pushing urgent requests, and the team is split on what to build next. You have been asked to decide how to tell whether the team is solving the right problem or just the loudest one.

Question

How do you make sure your team is solving the right problem, not just the loudest one?