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Prioritize Technical Debt Before Color Portfolio Launch

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Problem

Project Background

Benjamin Moore is preparing a 12-week release for its contractor and retailer digital ecosystem, including updates to the benjaminmoore.com product catalog, dealer-facing inventory services, and color recommendation flows tied to the Color Portfolio® app. Your engineering team of 8 owns the shared platform services behind product data, pricing, and store availability. The release is business-critical because Marketing has already committed to a seasonal campaign featuring Aura®, Regal® Select, and ben® products, and Retail Operations needs the platform stable before peak spring demand.

Key Stakeholders

The Director of Digital Product wants all committed customer-facing features shipped on time. Retail Operations wants fewer inventory sync issues affecting store associates and independent dealers. Customer Care is pushing for fixes to recurring support tickets tied to incorrect sheen and availability data. Finance has approved only limited contractor spend and expects no slip to the campaign date.

Constraints

You have 12 weeks, a fixed budget of $90,000 for external QA and cloud costs, and no additional full-time headcount. Of the 8 engineers, 2 are tied up 30% of their time supporting production incidents. The team has identified 18 technical debt items, including a legacy pricing service with 22% test coverage, a nightly inventory batch job that fails 3 times per month, and duplicated product-attribute logic across 4 services. Three new launch features are already committed and estimated at 26 engineering weeks total.

Complications

  1. A VP has asked for one additional feature: real-time store pickup messaging for top-selling interior paint SKUs.
  2. One senior engineer who understands the legacy pricing service is leaving in 5 weeks.
  3. A recent incident caused incorrect availability for 11% of stores for 6 hours, increasing executive scrutiny.

Your Task

  1. Propose how you would prioritize the 18 technical debt items against the committed launch scope.
  2. Build a 12-week execution plan with milestones, owners, and decision points.
  3. Define what debt must be addressed before launch versus deferred with explicit rationale.
  4. Identify stakeholder trade-offs and how you would align on them.
  5. Define success metrics, launch readiness criteria, and a fallback plan if capacity tightens.