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Prioritize Survey Pain Points

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Welcome to your interview.

The question is on your right: Prioritize Survey Pain Points. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

Scenario

You are working on a B2B fleet management product and have collected open-ended survey responses and customer interview notes from users across operations, dispatch, and safety teams. The team now needs a clear way to separate the loudest complaints from the issues that matter most to the product roadmap.

Question

How would you identify the most important user pain points from survey or interview data?