Your question is Prioritize Shutterfly Mobile Growth Features. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Shutterfly is a mature consumer photo and personalized products platform with millions of active customers across mobile web, app, and desktop. Its revenue depends on converting photo moments into high-intent purchases such as photo books, cards, prints, gifts, and seasonal holiday products.
The GM of the Shutterfly mobile app has asked you to recommend which product features should be prioritized for the next two quarters. Mobile traffic is growing, but conversion from photo upload to completed order remains below desktop. Internal analysis shows: 62% of new app users upload photos in their first week, but only 14% start a project and 4.8% place an order within 30 days. Repeat purchasers convert well once they complete one project, but first-time users often drop off during project creation.
You have a shortlist of six candidate features for the Shutterfly app:
Customer research suggests three major jobs-to-be-done: preserve memories quickly, create thoughtful gifts with low effort, and reorder familiar products without friction.