Company Context
TaskHive is a mid-stage B2B SaaS company that provides workflow and project management software to 25,000 paying teams, primarily SMBs and mid-market customers. The company has strong adoption in marketing and operations teams, but growth has slowed as leadership pushes for more efficient allocation of product investment.
Problem
You are the PM for TaskHive's core product. For the next two quarters, you can meaningfully fund only two of five proposed projects:
- Advanced reporting dashboard for team managers
- Slack integration improvements to reduce task update friction
- Mobile offline mode for field teams
- AI task summarization for enterprise accounts
- Onboarding redesign to improve activation for new teams
Current data shows:
- New team activation rate is 42%, down from 48% six months ago
- Weekly active usage among existing paid accounts is stable at 61%
- Expansion revenue from existing accounts grew only 4% YoY, below the 10% target
- 18% of churned customers cited "too hard to get the team fully set up"
- Sales reports that AI features are increasingly requested in enterprise deals, but enterprise is only 12% of revenue today
The CEO asks: How would you prioritize these projects based on business impact?
Deliverables
- Define the business objective(s) you would optimize for before ranking projects.
- Segment users or customer types that matter most for this decision.
- Propose a prioritization framework and apply it to the five projects.
- Recommend the top two projects to fund now, with clear trade-offs and what you would defer.
- Define how you would validate that your prioritization was correct after launch.
Constraints
- Engineering capacity supports only 2 major projects this half
- One project must show measurable impact within 6 months
- Budget for new infrastructure is limited; large platform rebuilds are discouraged
- GTM and Sales teams want at least one roadmap item that helps with competitive positioning
