Your question is Prioritize Launch Growth Objective. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're working on a new product launch, and the team needs to decide where to focus early marketing and product effort. The debate is whether the right primary objective is building awareness, driving acquisition, or improving retention.
How would you decide whether to prioritize brand awareness, acquisition, or retention for a new product launch?