Welcome to your interview.
The question is on your right: Prioritize Launch Growth Objective. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're working on a new product launch, and the team needs to decide where to focus early marketing and product effort. The debate is whether the right primary objective is building awareness, driving acquisition, or improving retention.
How would you decide whether to prioritize brand awareness, acquisition, or retention for a new product launch?