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Prioritize Ideas Under Capacity Constraints

MediumProduct Sense00:00
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Your question is Prioritize Ideas Under Capacity Constraints. Take a moment with it on the right.

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Problem

Scenario

You are the PM for a B2B SaaS product with a steady stream of strong feature ideas from customers, sales, support, and engineering. Your team cannot build everything, and every quarter you have to choose what gets shipped, what waits, and what gets cut.

Question

How do you decide what to build when there are more good ideas than engineering capacity?