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Prioritize Funnel Drop Off Fixes

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Problem

Scenario

You are looking at a core user funnel for a digital product and need to understand where users are dropping out. The team wants a practical way to identify the biggest break in the funnel, separate a large visible drop from the most important business problem, and decide what to fix first.

Question

How would you analyze a funnel to find the biggest drop-off and decide what to fix first?

Representative Funnel

  • Visit signup flow: 20,000 users
  • Create account: 12,000 users
  • Verify email: 9,000 users
  • Complete onboarding: 6,300 users
  • Perform first key action: 5,040 users