Your question is Prioritize CRM Features by Impact. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
PipelinePro is a mid-market B2B SaaS CRM used by 25,000 sales teams across North America and Europe. The company is growing steadily but faces pressure from larger competitors that offer broader feature sets and from newer startups that are simpler and cheaper.
PipelinePro's leadership has approved budget for only one major product initiative next quarter. The product team has identified four candidate features:
Recent data shows three issues: trial-to-paid conversion has stalled at 11%, 90-day retention for new accounts is only 62%, and expansion revenue from existing customers is below plan. Customer research suggests different segments value different outcomes: reps want less manual work, managers want better visibility, and admins want faster setup.
You are the PM responsible for recommending which feature to prioritize first.