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Prioritize Conflicting Product Feedback

HardProduct Sense00:00
Motive
Your interviewer · Product Growth Analyst
In session
Interviewer

Welcome to your interview for the Product Growth Analyst role at Motive.

The question is on your right: Prioritize Conflicting Product Feedback. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

Scenario

You are the PM for a B2B fleet management product. Users are asking for improvements that would make daily workflows easier, while leadership is pushing for changes that support revenue and retention goals. You have been asked to decide what to prioritize.

Question

How would you prioritize product improvements when user feedback conflicts with business goals?