Your question is Prioritize Competing Revenue Experiments. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You have two growth experiments that both appear capable of increasing revenue, but you only have enough engineering and analytics capacity to run one first. One experiment is a pricing or packaging change that could lift average contract value but may create sales friction. The other is an onboarding or activation change that could improve conversion volume but may have a slower revenue payoff. You need to decide which to prioritize without optimizing for short-term revenue at the expense of customer experience or downstream retention.
How would you prioritize between these two growth experiments when both could move revenue?