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Post-Mortem a Lost Strategic Deal

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Your question is Post-Mortem a Lost Strategic Deal. Take a moment with it on the right.

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Problem

Scenario

You were pursuing a major strategic account and ultimately lost the deal. After the loss, you need to understand what happened, separate controllable mistakes from external factors, and turn the outcome into a better operating playbook for future opportunities.

Question

Describe a time you lost a major deal. What was the post-mortem, and what would you do differently today?