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PM Process for a New Product

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Your question is PM Process for a New Product. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

What would you build if you were the PM for Spotify? Walk me through your process.

Explain how you would identify an important customer problem, evaluate opportunities, choose a product direction, and define how you would validate it. Address the relevant user segment, Spotify’s strategic position, alternatives considered, expected business impact, MVP scope, and success metrics. Make your assumptions explicit and explain how research and experimentation would inform the decision.