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Pivot Research Strategy After Contradictory Data

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Your question is Pivot Research Strategy After Contradictory Data. Take a moment with it on the right.

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Problem

Scenario

You're leading a research effort and the first round of data comes back pointing in the opposite direction of your initial hypothesis. You now need to decide whether to change the research plan, how to communicate that shift, and how to keep the work credible and useful for decision-makers.

Question

Explain a time you had to pivot your research strategy because the initial data contradicted your hypothesis.