Your question is Personalization for Reader Engagement. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Imagine you're the new PM for Personalization and UX at Hearst Magazines. You've been tasked with significantly improving reader engagement and content discovery on the homepage of one of our major digital brands. Walk me through your approach, including process, user segmentation, personalization data and levers, challenges, tech and data considerations, and how you would measure success.