You're advising a company with a growing self serve AI business across ChatGPT Free, Plus, Pro, Team, and API onboarding paths. Leadership wants to improve acquisition efficiency, but channel performance is uneven and attribution is noisy across paid search, affiliates, SEO, referrals, lifecycle email, and in product prompts. You need a clear way to decide where to spend more, where to pull back, and how to balance short term conversion with long term value.
What strategies would you employ to optimize the channel mix for our self-serve products?
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