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Onboarding Retention SQL
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Onboarding Retention SQL

MediumSQL · PostgreSQL

Problem

Write a SQL query to calculate the retention rate of users who completed the onboarding flow versus those who did not at Superhuman.

Use the signup date as the cohort start. Define a retained user as someone with at least one activity between 30 and 59 days after signup, inclusive. Treat users without a completion event as not completed.

Output

  1. One row per onboarding status, with onboarding_status, eligible_users, retained_users, and retention_rate.
  2. Include both completed and not-completed statuses, with retention rate expressed as a percentage rounded to two decimal places.
  3. Order completed users before users who did not complete onboarding.

Schema

users
ColumnTypeDescription
user_idPKINTUnique Superhuman user identifier
signup_dateDATEDate the user signed up
onboarding_events
ColumnTypeDescription
event_idPKINTUnique onboarding event identifier
user_idINTUser associated with the onboarding event
event_typeVARCHAR(30)Onboarding event type
occurred_atDATEDate the onboarding event occurred
user_activity
ColumnTypeDescription
activity_idPKINTUnique activity identifier
user_idINTUser associated with the activity
activity_typeVARCHAR(30)Type of Superhuman activity
activity_dateDATEDate the user was active
Tablesusersonboarding_eventsuser_activity
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