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Onboarding Drop-Off Query
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Onboarding Drop-Off Query

MediumSQL · PostgreSQL

Problem

Given a large database of user interactions, write a query to identify drop-off points in the client onboarding journey at ADP.

Use onboarding_steps and user_interactions to measure progression between consecutive onboarding steps.

Output

  1. One row per onboarding step that has a subsequent step.
  2. Columns: step_order, step_name, users_reached, users_progressed, users_dropped, and dropoff_rate_pct.
  3. Include users who reached a step but did not reach the next step. Order by step_order ascending.

Schema

onboarding_steps
ColumnTypeDescription
step_idPKINTUnique onboarding step identifier
step_nameVARCHAR(100)Name of the onboarding step
step_orderINTPosition of the step in the onboarding journey
user_interactions
ColumnTypeDescription
interaction_idPKINTUnique interaction identifier
user_idINTClient user identifier
step_idINTOnboarding step associated with the interaction
interaction_typeVARCHAR(50)Type of interaction recorded
occurred_atTIMESTAMPTimestamp when the interaction occurred
Tablesonboarding_stepsuser_interactions
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