Your question is New Territory Plan in Low Awareness. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're entering a new market where awareness is low and buyers do not yet have a strong default preference for your platform. Leadership wants a territory plan that is practical, data-driven, and tied to how you will create pipeline before brand pull exists.
How do you build a territory plan from scratch when entering a new market with low brand penetration?