Welcome to your interview.
The question is on your right: New Territory Plan in Low Awareness. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're entering a new market where awareness is low and buyers do not yet have a strong default preference for your platform. Leadership wants a territory plan that is practical, data-driven, and tied to how you will create pipeline before brand pull exists.
How do you build a territory plan from scratch when entering a new market with low brand penetration?