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New Logo or Existing Account

MediumStrategy00:00
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Your question is New Logo or Existing Account. Take a moment with it on the right.

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Scenario

You are advising an engineering manager at a delivery center that is deciding where to focus limited senior time this quarter. One path is a new client opportunity that could open a larger relationship but will require heavy pre-sales support and a fresh delivery setup. The other is deepening an existing account that is already productive, with a chance to expand scope, improve margin, and reduce delivery risk.

How do you decide whether to pursue a new client opportunity versus deepening an existing account?