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Multi Currency Card Unit Economics

MediumStrategy00:00
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Your question is Multi Currency Card Unit Economics. Take a moment with it on the right.

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Problem

Scenario

You're advising a fintech that offers a multi-currency debit card linked to an app account. Leadership wants a clear view of whether the card is economically attractive on a standalone basis, given interchange caps, FX spreads, card scheme fees, fraud losses, customer support costs, and the fact that some value comes from broader account engagement rather than direct card revenue.

Question

How would you analyze the unit economics of a multi-currency debit card product?