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SQL for Monthly Retention
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SQL for Monthly Retention

MediumSQL · PostgreSQL

Problem

Write a SQL query to find the monthly retention rate of customers acquired through a specific marketing campaign at Cox Enterprises. Use the campaign named Cox Connect Spring and count a customer as retained in a month when they have at least one activity on or after their acquisition date. Include the acquisition month and later months represented by campaign activity.

Output

  1. One row per calendar month, ordered ascending.
  2. Columns: activity_month, retained_customers, cohort_customers, and retention_rate.
  3. retention_rate is a percentage rounded to two decimal places.

Schema

campaigns
ColumnTypeDescription
campaign_idPKINTUnique marketing campaign identifier
campaign_nameVARCHAR(100)Campaign name
channelVARCHAR(50)Primary marketing channel
customers
ColumnTypeDescription
customer_idPKINTUnique customer identifier
campaign_idINTCampaign credited with customer acquisition
acquired_atDATECustomer acquisition date
customer_segmentVARCHAR(40)Customer marketing segment
customer_activity
ColumnTypeDescription
activity_idPKINTUnique activity event identifier
customer_idINTCustomer associated with the activity
activity_dateDATEDate of customer activity
activity_typeVARCHAR(40)Type of customer activity
Tablescampaignscustomerscustomer_activity
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