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SQL MoM Growth by Channel
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SQL MoM Growth by Channel

MediumSQL · PostgreSQL

Problem

Write a SQL query to find the month-over-month growth rate of new user registrations by marketing channel at Guideline. Use the provided registration and marketing channel data. Return monthly results, including a null growth rate when a channel has no prior month for comparison.

Output

  1. One row per marketing channel and registration month.
  2. Columns: channel_name, registration_month, new_registrations, previous_month_registrations, and mom_growth_pct.
  3. Include all available registration months, sort by channel_name ascending and registration_month ascending, and round growth percentages to two decimal places.

Schema

registrations
ColumnTypeDescription
registration_idPKINTUnique registration event identifier
user_idINTIdentifier of the newly registered user
channel_idINTMarketing channel associated with the registration
registered_atTIMESTAMPTimestamp when the user registered
marketing_channels
ColumnTypeDescription
channel_idPKINTUnique marketing channel identifier
channel_nameVARCHAR(100)Display name of the marketing channel
Tablesregistrationsmarketing_channels
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