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SQL for MoM Free Trial Retention
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SQL for MoM Free Trial Retention

HardSQL · PostgreSQL

Problem

Write a SQL query to calculate the month-over-month retention rate of users signing up for a free trial of Grafana Cloud. Treat a user as retained when they have at least one usage event in the calendar month immediately after their signup month.

Output

  1. Return one row per free-trial signup month.
  2. Include signup_month, retention_month, cohort_users, retained_users, and retention_rate.
  3. Express retention_rate as a percentage rounded to two decimal places, ordered by signup_month ascending.

Schema

users
ColumnTypeDescription
user_idPKINTUnique Grafana Cloud user identifier
emailVARCHAR(255)User email address
trial_typeVARCHAR(20)Trial or subscription type
trial_started_atTIMESTAMPTimestamp when the trial began
usage_events
ColumnTypeDescription
event_idPKINTUnique usage event identifier
user_idINTUser associated with the usage event
occurred_atTIMESTAMPTimestamp when the usage event occurred
event_nameVARCHAR(100)Name of the Grafana Cloud activity
Tablesusersusage_events
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