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Model Demand in a New City

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Your question is Model Demand in a New City. Take a moment with it on the right.

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Problem

Imagine we are launching a service in a new city with zero historical data at May Mobility. How would you model initial passenger demand and optimal vehicle distribution?

Explain how you would identify demand signals, form assumptions, choose an initial modeling approach, and allocate vehicles across routes or service zones. Describe how you would validate the plan after launch, respond to uncertainty, and balance rider service levels, operating cost, and vehicle utilization.