Your question is Measuring Member Engagement. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
How would you define and measure member engagement using transactional and behavioral data at Navy Federal Credit Union? Explain which member actions and dimensions you would include, how you would construct the primary metric, and how you would validate that it reflects meaningful member relationships. Address data quality, member segmentation, frequency of measurement, and guardrail metrics.