Your question is Measure WhatsApp Business Growth. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are a product growth analyst on a messaging platform that supports business accounts, commerce chats, and customer support flows. Leadership wants to increase the number of businesses using WhatsApp, but the team is split on whether to focus on signups, active businesses, or businesses that send meaningful customer messages. You need to define the right metric set so the growth plan reflects acquisition, activation, and long-term usage.
We want to increase the number of businesses using WhatsApp. What metrics would you track?