Your question is Measure Team Effectiveness in SaaS. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
TaskFlow is a B2B SaaS company that sells workflow automation software to mid-market customers. The CEO says the product and growth teams look "extremely busy"—shipping more features, running more campaigns, and closing more tickets—but quarterly business results are mixed.
In Q1, the team shipped 28 product releases vs. 17 in Q4, marketing launched 14 campaigns vs. 9, and support resolved 11,200 tickets vs. 8,900. However, trial-to-paid conversion only moved from 4.8% to 5.0%, 90-day logo retention fell from 88% to 84%, weekly active teams stayed flat at 31,000, and net revenue retention declined from 109% to 103%. Leadership wants a metric framework that distinguishes activity from effectiveness and helps identify whether the team is creating customer value.
You are asked to define the right KPI set and explain how you would diagnose whether the organization is productive in ways that matter to the business.
product_events: feature exposure, activation events, workflow runs, seat usage, timestampsaccounts: account_id, plan, ARR, signup date, industry, company sizebilling: trial start, conversion date, expansion, contraction, churn eventssupport_tickets: ticket type, resolution time, CSAT, linked feature arearelease_log: release date, feature area, experiment flag, owning teammarketing_funnel: campaign source, lead, trial signup, activation, paid conversion