Your question is Measure Sales Initiative Success. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're responsible for evaluating a set of sales initiatives and need a clear way to tell whether they are working. The team wants a view that captures near-term pipeline progress, closed business outcomes, and whether the effort is worth the cost.
How do you measure the success of your sales initiatives?