You've launched a marketing campaign and want to understand its full impact. The team cares about immediate acquisition results, but also whether the users brought in by the campaign keep coming back and create lasting value.
How would you evaluate whether a marketing campaign is driving meaningful retention rather than just short-term conversions?
You've launched a marketing campaign and want to understand its full impact. The team cares about immediate acquisition results, but also whether the users brought in by the campaign keep coming back and create lasting value.
How would you evaluate whether a marketing campaign is driving meaningful retention rather than just short-term conversions?
